As the saying goes...you can't keep a good idea down.

A global down turn in the economy in 2008 and the generational shift in the way people listen to and purchase music gave Bullseye Records pause for thought. It doesn't take a rocket surgeon to realize that the music industry can no longer continue trying to stick square pegs into round holes. Compact discs are on the endgangered species list and music has evolved into an ephemeral listening experience rather than a tactile one.

Despite evidence showing that people ARE still listening to GOOD music and that music creators are growing exponentially (supply and demand work hand in hand!), the media and the industry are still playing Chicken Little.

The panic has stemmed from the inability for a consumer goods based industry to change the model they created over 60 years ago (RCA Records released the first commercial vinyl for consumers in 1949!). But the industry has also forgotten that they had humble beginnings as car trunk salemen and marketers. It was an untested machine where the rules had yet to be written and crafty entrepreneurs would, ultimately, win the day.

So, here we are back at square one where artists hope for non-existant record deals in a world where there's no distribution, no commercial radio play, and no money to move careers forward. With the exception of those Wild West salad days in the music business, we are faced with unprecedented challenges to try and reach audiences and sell our art.

Bullseye has returned with cost-effective solutions to help resolve these very issues. We want to help you get positive feedback and audience support for what you do and hopefully a whole lot of coin in your pockets. Check out our new vision for independent artists and the services we offer to customize your career - because at the end of the day - it's your music that's the star.